The whole idea of the marketing and sales is to play with the psychology of the consumers. In any campaign, efforts should be made it ma...
Taming Customers though Promotional Marketing
If a business firm id able to control the minds of million of customers, it will earn billions as profit. It is impossible to do that. But...
Selling to a Woman Vs Selling to a Man
Different approaches should be taken when selling products or services to a man when compared to a woman. As they say that men are from ma...
Relationship Marketing
Relationship Marketing is targeted at building stronger and long lasting relationships with clients and other companies. The business is d...
Recognizing Target Market
Achieving good sales is the ultimate target of any firm. Many criteria, such as competitive pricing, near perfect product, reaching out to...
Multi-level Marketing
Multi-level marketing is a business model where salespersons like sales consultants, distributors, and even franchise owners and independe...
Mobile Marketing
Mobile marketing can be classified into two types based on the technology involved. The more traditional form involves marketing on the mo...
Marketing through E-mail and Issues Surrounding it
Email marketing is one of the forms of direct marketing, which is done via Internet. Emails are sent to potential customers to boost the b...
Marketing Strategies
Marketing strategy helps organizations to focus their attention to complete resource utilization to increase sales and win over their comp...
Marketing – Snail Mail Vs E-mail
It was not too long ago that most people had no internet leave alone e-mail address. But internet brought in a new era that is full of unl...
Marketing Management
Marketing management involves choosing target markets that not only get new customers but also retain the existing ones. It is a business ...
Marketing and Selling on Internet
Marketing on the Internet involves online advertising to reach out to potential customers. It requires creativity like designing, developm...
Marketing and Sales: What is the difference?
Marketing and sales are one of the most important components of a business’s survival in the market. While both are dependent on each othe...
Increasing the business with the help of Promotional Gifts
Gifts are loved by one and all. Gifts are a way of expressing gratitude and marketing gifts are given to customer to thank them and most o...
How to write a winning sales letter?
Writing a sales letter is tough and writing a winning sales letter is even tougher. Many sales managers break their heads thinking why the...